Van Pur company has decided to introduce a high-quality energy drink in the EU with the sugar content and "low sugar"on the EU markets. The products have been pre-positioned as a universal energy drink. THIS studio team has developed the concept of the QXE brand referring to the idea based on three key words: Quality, Energy, Execution. The QXE brand stylistically refers to a minimalist formula based on the word-graphic sign and radical colors: red for the sweetened version of the drink and blue for the energy drink in the "low sugar" version. The product contains 32 mg of caffeine per 100 / ml, offering standard parameters of active ingredients supplemented with vitamins.
